The engineer behind WatchFolder · Top Rated Plus on Upwork

Adobe automation that turns hours of manual production into minutes.

I'm Wasfi — the engineer behind WatchFolder, our Amazon Custom order automation service — and I build automation pipelines for print-on-demand & personalized-product sellers on Amazon Custom, Shopify and Etsy: Photoshop, Illustrator & InDesign scripting (ExtendScript + UXP plugins), batch order processing, and API integrations. Customer data in, production-ready print files out.

Top Rated Plus · 100% Job Success · 4.9★ (527 reviews) · 110+ clients · Gafsa, TN — works with EU & US teams

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projects completed
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distinct clients served
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product types automated
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★ across 527 client reviews
40+ product types · zero manual steps
barcodes · QR · counters · star maps
fulfillment — order pipeline.jsx
ready — waiting for orders

services

What I automate

Everything below ships with clear scope, documented code, and support after delivery — built to become a system you keep, not a fix you rent.

Personalized-product order processing

Bulk customer orders in — production-ready print files out. Names, photos, coordinates, counters, barcodes and QR codes mapped into your templates across 40+ product types.

e.g. star maps, map-based designs, barcodes, QR codes and order counters — generated straight from order data across 40+ product types.

Photoshop · Illustrator · InDesign automation

Scripts, actions and UXP plugins (ExtendScript & JavaScript) that generate, resize, mangle-proof and export artwork in batch — from one template to entire ad-size sets.

e.g. one script run → nine banner sizes with matching image folders regenerated, named and exported. Every time. Identically.

API integrations & data plumbing

Wiring storefronts to fulfillment: order exports, Google Sheets / Apps Script dashboards, data scraping, Python & JavaScript glue that keeps data flowing without copy-paste.

e.g. processed files delivered by email automatically, Shopify order-status updates pushed to the store, contact lists scraped into Google Sheets.

PulseID ViV.X template engineering

I create the Illustrator template layer for ViV.X — Pulse (Tajima Software)'s server-based mass-personalization engine: automated text-fitting, bitmap vectorization and multi-channel image variants, ready for digital print, sublimation, cutting and engraving workflows.

e.g. one master template drives thousands of personalized outputs per product line, wired into Shopify storefronts and order-processing workflows — the same engine also pairs with Blender for 360° product previews and After Effects for personalized video.

featured work

The 300K-images-a-month pipeline

Challenge

An e-commerce brand producing 300,000+ product images per month for Shopify — a volume no manual workflow could keep up with.

What I built

A Photoshop + Bridge automation pipeline: templates + data in, finished product images out — generated, named, sorted and exported by the system itself.

Outcome

Hours of manual production became minutes of automated rendering — and the catalog keeps shipping at scale, month after month. This engagement is still running as of 2026 across projects since 2019.

300,000+
product images generated per month — automated end-to-end with Photoshop & Bridge.
pipeline verified · hours → minutes

process

From your bottleneck to a running system

No hoops, no drawn-out calls. Fast replies, clear scope, documented and maintainable code — and support after delivery.

01

Send your workflow

Describe (or paste / screenshot) the manual process that eats your team's hours. Even a rough sketch works.

02

Free audit

I map your workflow and identify exactly what's automatable, the saved time and the risks — no charge.

03

Fixed-scope build

Agreed scope, flat fixed-price proposal. I build the pipeline in Photoshop, Illustrator, InDesign or APIs.

04

Docs & support

Documented, maintainable code plus ongoing support after delivery — a long-term automation partner, not a one-off script.

reviews

Trusted by clients who don't switch

"Wasfi has saved me months of work by solving a 4-year problem of mine. His quality of work is excellent, fast and exactly what I asked for. He was accommodating to all of my requests and offered clear and responsive communication. I highly recommend Wasfi… I will be highly likely to engage him for more work in the future."
BP
Brett P.
Photoshop export automation · 2020 · via Upwork
"I contacted several professionals for my complicated automation project but Wasfi is the only one that says 'Yes, it's totally possible!' from the beginning… The finished product is beyond what I expected. Some things I truly thought were not possible to be done automatically are actually working flawlessly."
UC
Upwork client
Custom automation script · 2022 · via Upwork
"Wasfi came back with better solutions than I could have thought of on my own. He helped me take this action idea and take it into a fully functional script and then into a Photoshop plugin complete with a license key… I highly recommend him for his professionalism."
JD
James D.
Verified client testimonial · action → script → licensed plugin · May 2020
"I have worked with Wasfi over five years now on multiple projects. His understanding of requirements and coming up with suggestions that improve our initial designs are outstanding! The automated tools Wasfi has built for us have saved us hundreds of hours of work and have resulted in substantial improvements in our product offerings."
AS
Artin S.
Verified client testimonial · 5-year automation partner · May 2020
"Wasfi is an extremely talented programmer/developer. If you give him the time he needs and don't rush his work, he will exceed your expectations every time. More importantly, if you ask for his honest feedback, he will help you improve your product… It has been a pleasure to work with Wasfi for over two years."
UX
UXP panel client
2.3-year Adobe Photoshop panel engagement · May 2024 · via Upwork
"Wasfi can do everything, right down to tricky things like hair colour changes, complicated deep etching, removing backgrounds… he is awesome at it. I reached the point where I don't even need to interview new people when I need ANYTHING Photoshopped."
AU
Client in Australia
Repeat client since 2016 · via Upwork
"Wasfi has been instrumental to our business - he's helped develop unique, one of a kind tools that have allowed us amazing efficiencies that would have cost 10x should we have sourced elsewhere. His quality is unmatched, and communication is also always top notch."
JS
Jeffrey S.
Verified client testimonial · custom automation tools · May 2020
"He communicates in English like a native, hits the deadlines we set and is quick to fix any bugs or remedy misunderstandings if they arise… My experience working with Wasfi has always been positive and I continue to work with him."
DJ
David J.
Verified client testimonial · repeat client · May 2020
"If there was 6 stars, I would give them to Wasfi. Ten years in marketing, and he is the best contractor I have EVER worked with."
6★
Upwork client
Photo manipulation · 2014 · via Upwork
Top Rated Plus · 100% Job Success · 4.9★ across 527 reviews — 91% of documented feedbacks rate exactly 5.0 · 110+ clients served · endorsed by clients for being Committed to Quality, Collaborative, a Clear Communicator & Reliable See the full public profile

faq

Questions, answered straight

What's the free workflow audit?+

You send me your current manual process (a description, screenshots, CSVs, or links). I map it and reply with what's automatable, roughly how much time it saves, and where the risks are — at no cost. If it doesn't make sense to automate, I'll tell you that too.

What can you automate in Adobe apps?+

Batch generation, resizing and export in Photoshop, Illustrator and InDesign via ExtendScript and UXP plugins: personalized orders, barcodes, QR codes, order counters, star maps, map-based designs, banner-size families, print-DPI conversions — across 40+ product types so far.

How do you handle Amazon Custom, Shopify and Etsy data?+

I plug your template into the data flow: customer data in (order exports, Sheets, scraping, or APIs), production-ready print files out, named and sorted to your fulfillment rules — on Amazon Custom, Shopify and Etsy workflows alike.

Fixed price or hourly?+

Fixed-price projects & long-term retainers. You approve the scope first, so there are no surprises — and if we work well together, most clients keep an ongoing partnership rather than one-off fixes.

Do you support the work after delivery?+

Yes — documented, maintainable code with support after delivery is part of every engagement. My goal is a system your team understands and relies on, and being the automation partner you keep coming back to.

free workflow audit

Send me your current manual workflow — I'll tell you what can be automated.

  • Free, no-obligation — I respond fast, usually within one business day.
  • You get what's automatable, est. time saved, and a fixed-scope quote.
  • No meetings needed to start — async by default, calls when you want them.
  • Have a sample order + PSD/AI template ready? Send it via the main contact page →
plateline.automations@gmail.com
Gafsa, Tunisia · UTC+1 — EU all day, US mornings

Prefer email? Write directly to plateline.automations@gmail.com